{"id":10958,"date":"2023-03-15T12:39:01","date_gmt":"2023-03-15T16:39:01","guid":{"rendered":"https:\/\/www.sonymusic.com\/?p=10958"},"modified":"2023-03-15T14:36:04","modified_gmt":"2023-03-15T18:36:04","slug":"arista-appoints-veronica-sanjines-as-general-manager","status":"publish","type":"post","link":"https:\/\/www.sonymusic.com\/arista-records\/arista-appoints-veronica-sanjines-as-general-manager\/","title":{"rendered":"Arista Appoints Veronica Sanjines as General Manager"},"content":{"rendered":"\n<p>Arista Records today announced the appointment of Veronica Sanjines to General Manager. Based in New York, Sanjines will report to David Massey, President and CEO, Arista Records.<\/p>\n\n\n\n<p>In her new role, Sanjines will oversee general operations for the label, utilizing her vast knowledge of the music industry, complimented by her strong discipline in both strategic marketing and artist relations. Under her purview, she will collaborate with the entire roster, including multi-platinum marquee artists such as M\u00e5neskin, JP Saxe, Tai Verdes, and rising talent such as Lola Brooke.<\/p>\n\n\n\n<p>Regarding this appointment, Massey commented, \u201cVeronica is a natural leader and creative executive with genuine passion for music and a keen perspective on culture. Veronica\u2019s reputation for visionary marketing and strategy precedes her. We are excited to welcome her to the Arista family. We know she\u2019s going to be an incredible asset to the label\u2019s next era.\u201d<\/p>\n\n\n\n<p>Sanjines added, \u201cThe success David and the team have built over the last five years is a testament to their dedication and focus on artist development in a highly competitive landscape. I hope to continue to build upon this foundation in my new role at Arista and I am so excited to return to the Sony Music family where I started my career over 20 years ago as a college rep.\u201d<\/p>\n\n\n\n<p>For the past two decades, Sanijnes has held various roles in the music industry. Most recently, she served as Vice President, Marketing at Warner Records where she led campaigns for established artists such as Anitta and Gorillaz. She was integral in igniting projects for buzzy newcomers like platinum-selling artist Ashnikko, Bella Poarch, Omar Apollo, and Nessa Barrett. Prior to Warner, she worked at Astralwerks\/Capitol Music Group, overseeing the launch and subsequent album roll-outs for multi-platinum superstar Halsey. Her career also included stints in marketing at Epic Records and Columbia Records\u2019 sales team.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cdn.smehost.net\/2019sonymusiccom-smeprod\/wp-content\/uploads\/2023\/03\/image-1-682x1024.png\" alt=\"Arista Appoints Veronica Sanjines as General Manager\" class=\"wp-image-10961\" width=\"326\" height=\"489\" srcset=\"https:\/\/cdn.smehost.net\/2019sonymusiccom-smeprod\/wp-content\/uploads\/2023\/03\/image-1-682x1024.png 682w, https:\/\/cdn.smehost.net\/2019sonymusiccom-smeprod\/wp-content\/uploads\/2023\/03\/image-1-200x300.png 200w, https:\/\/cdn.smehost.net\/2019sonymusiccom-smeprod\/wp-content\/uploads\/2023\/03\/image-1-768x1153.png 768w, https:\/\/cdn.smehost.net\/2019sonymusiccom-smeprod\/wp-content\/uploads\/2023\/03\/image-1-1023x1536.png 1023w, https:\/\/cdn.smehost.net\/2019sonymusiccom-smeprod\/wp-content\/uploads\/2023\/03\/image-1-624x937.png 624w, https:\/\/cdn.smehost.net\/2019sonymusiccom-smeprod\/wp-content\/uploads\/2023\/03\/image-1-615x923.png 615w, https:\/\/cdn.smehost.net\/2019sonymusiccom-smeprod\/wp-content\/uploads\/2023\/03\/image-1-110x165.png 110w, https:\/\/cdn.smehost.net\/2019sonymusiccom-smeprod\/wp-content\/uploads\/2023\/03\/image-1.png 1066w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>Arista Records today announced the appointment of Veronica Sanjines to General Manager. Based in New York, Sanjines will report to David Massey, President and CEO, Arista Records. In her new role, Sanjines will oversee general operations for the label, utilizing her vast knowledge of the music industry, complimented by her strong discipline in both strategic [&hellip;]<\/p>\n","protected":false},"author":890,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Arista Appoints Veronica Sanjines as General Manager - Sony Music<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sonymusic.com\/arista-records\/arista-appoints-veronica-sanjines-as-general-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arista Appoints Veronica Sanjines as General Manager - Sony Music\" \/>\n<meta property=\"og:description\" content=\"Arista Records today announced the appointment of Veronica Sanjines to General Manager. Based in New York, Sanjines will report to David Massey, President and CEO, Arista Records. In her new role, Sanjines will oversee general operations for the label, utilizing her vast knowledge of the music industry, complimented by her strong discipline in both strategic [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sonymusic.com\/arista-records\/arista-appoints-veronica-sanjines-as-general-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Sony Music\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-15T16:39:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-15T18:36:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.smehost.net\/2019sonymusiccom-smeprod\/wp-content\/uploads\/2023\/03\/image-1-682x1024.png\" \/>\n<meta name=\"author\" content=\"Miko Marfori\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cdn.smehost.net\/2019sonymusiccom-smeprod\/wp-content\/uploads\/2023\/03\/veronica-sanjines.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miko Marfori\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sonymusic.com\/arista-records\/arista-appoints-veronica-sanjines-as-general-manager\/\",\"url\":\"https:\/\/www.sonymusic.com\/arista-records\/arista-appoints-veronica-sanjines-as-general-manager\/\",\"name\":\"Arista Appoints Veronica Sanjines as General Manager - Sony Music\",\"isPartOf\":{\"@id\":\"https:\/\/www.sonymusic.com\/#website\"},\"datePublished\":\"2023-03-15T16:39:01+00:00\",\"dateModified\":\"2023-03-15T18:36:04+00:00\",\"author\":{\"@id\":\"https:\/\/www.sonymusic.com\/#\/schema\/person\/1b66343abde2f238d97b24fa04054f85\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.sonymusic.com\/arista-records\/arista-appoints-veronica-sanjines-as-general-manager\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sonymusic.com\/arista-records\/arista-appoints-veronica-sanjines-as-general-manager\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sonymusic.com\/arista-records\/arista-appoints-veronica-sanjines-as-general-manager\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sonymusic.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Arista Appoints Veronica Sanjines as General Manager\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sonymusic.com\/#website\",\"url\":\"https:\/\/www.sonymusic.com\/\",\"name\":\"Sony Music\",\"description\":\"Official Website\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sonymusic.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sonymusic.com\/#\/schema\/person\/1b66343abde2f238d97b24fa04054f85\",\"name\":\"Miko Marfori\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sonymusic.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0215156f135718613c6fea8717e6bca1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0215156f135718613c6fea8717e6bca1?s=96&d=mm&r=g\",\"caption\":\"Miko Marfori\"},\"url\":\"https:\/\/www.sonymusic.com\/author\/miko-marfori\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Arista Appoints Veronica Sanjines as General Manager - Sony Music","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sonymusic.com\/arista-records\/arista-appoints-veronica-sanjines-as-general-manager\/","og_locale":"en_US","og_type":"article","og_title":"Arista Appoints Veronica Sanjines as General Manager - Sony Music","og_description":"Arista Records today announced the appointment of Veronica Sanjines to General Manager. Based in New York, Sanjines will report to David Massey, President and CEO, Arista Records. In her new role, Sanjines will oversee general operations for the label, utilizing her vast knowledge of the music industry, complimented by her strong discipline in both strategic [&hellip;]","og_url":"https:\/\/www.sonymusic.com\/arista-records\/arista-appoints-veronica-sanjines-as-general-manager\/","og_site_name":"Sony Music","article_published_time":"2023-03-15T16:39:01+00:00","article_modified_time":"2023-03-15T18:36:04+00:00","og_image":[{"url":"https:\/\/cdn.smehost.net\/2019sonymusiccom-smeprod\/wp-content\/uploads\/2023\/03\/image-1-682x1024.png"}],"author":"Miko Marfori","twitter_card":"summary_large_image","twitter_image":"https:\/\/cdn.smehost.net\/2019sonymusiccom-smeprod\/wp-content\/uploads\/2023\/03\/veronica-sanjines.png","twitter_misc":{"Written by":"Miko Marfori","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sonymusic.com\/arista-records\/arista-appoints-veronica-sanjines-as-general-manager\/","url":"https:\/\/www.sonymusic.com\/arista-records\/arista-appoints-veronica-sanjines-as-general-manager\/","name":"Arista Appoints Veronica Sanjines as General Manager - Sony Music","isPartOf":{"@id":"https:\/\/www.sonymusic.com\/#website"},"datePublished":"2023-03-15T16:39:01+00:00","dateModified":"2023-03-15T18:36:04+00:00","author":{"@id":"https:\/\/www.sonymusic.com\/#\/schema\/person\/1b66343abde2f238d97b24fa04054f85"},"breadcrumb":{"@id":"https:\/\/www.sonymusic.com\/arista-records\/arista-appoints-veronica-sanjines-as-general-manager\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sonymusic.com\/arista-records\/arista-appoints-veronica-sanjines-as-general-manager\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sonymusic.com\/arista-records\/arista-appoints-veronica-sanjines-as-general-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sonymusic.com\/"},{"@type":"ListItem","position":2,"name":"Arista Appoints Veronica Sanjines as General Manager"}]},{"@type":"WebSite","@id":"https:\/\/www.sonymusic.com\/#website","url":"https:\/\/www.sonymusic.com\/","name":"Sony Music","description":"Official Website","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sonymusic.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sonymusic.com\/#\/schema\/person\/1b66343abde2f238d97b24fa04054f85","name":"Miko Marfori","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sonymusic.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0215156f135718613c6fea8717e6bca1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0215156f135718613c6fea8717e6bca1?s=96&d=mm&r=g","caption":"Miko Marfori"},"url":"https:\/\/www.sonymusic.com\/author\/miko-marfori\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sonymusic.com\/wp-json\/wp\/v2\/posts\/10958"}],"collection":[{"href":"https:\/\/www.sonymusic.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sonymusic.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sonymusic.com\/wp-json\/wp\/v2\/users\/890"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sonymusic.com\/wp-json\/wp\/v2\/comments?post=10958"}],"version-history":[{"count":2,"href":"https:\/\/www.sonymusic.com\/wp-json\/wp\/v2\/posts\/10958\/revisions"}],"predecessor-version":[{"id":10967,"href":"https:\/\/www.sonymusic.com\/wp-json\/wp\/v2\/posts\/10958\/revisions\/10967"}],"wp:attachment":[{"href":"https:\/\/www.sonymusic.com\/wp-json\/wp\/v2\/media?parent=10958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sonymusic.com\/wp-json\/wp\/v2\/categories?post=10958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sonymusic.com\/wp-json\/wp\/v2\/tags?post=10958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}