{"id":1816,"date":"2018-05-23T12:13:00","date_gmt":"2018-05-23T16:13:00","guid":{"rendered":"https:\/\/www.sonymusic.com\/sonymusic-labels\/sony-music-and-fifa-announce-live-it-up-as-the-official-song-for-2018-fifa-world-cup-russia\/"},"modified":"2018-05-23T13:11:30","modified_gmt":"2018-05-23T17:11:30","slug":"sony-music-and-fifa-announce-live-it-up-as-the-official-song-for-2018-fifa-world-cup-russia","status":"publish","type":"post","link":"https:\/\/www.sonymusic.com\/columbia\/sony-music-and-fifa-announce-live-it-up-as-the-official-song-for-2018-fifa-world-cup-russia\/","title":{"rendered":"Sony Music And FIFA Announce &#8220;Live It Up&#8221; As The Official Song For 2018 FIFA World Cup Russia&trade;"},"content":{"rendered":"<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">May 23, 2018<\/span> \/<a href=\"http:\/\/www.prnewswire.com\/\" target=\"_blank\">PRNewswire<\/a>\/ &#8212; Sony Music and FIFA today, 23<sup>rd<\/sup> May,&nbsp;announce &#8220;Live It Up&#8221; as the Official Song for the 2018 FIFA World Cup Russia&trade; set to be released on multiple streaming platforms on Friday, 25<sup>th<\/sup> May. &#8220;Live It Up&#8221; sees the biggest names in global music collaborate, for the biggest event in the world of football, where the sport&#8217;s most celebrated stars from across the world will come together in <span class=\"xn-location\">Russia<\/span> for the tournament commencing on 14<sup>th<\/sup> June.<\/p>\n<p>World-renowned Grammy Award winning actor, songwriter and rapper <span class=\"xn-person\">Will Smith<\/span> has teamed up with one of Latin&#8217;s most iconic <span>names<\/span> and Latin Grammy Award winner, Nicky Jam, and the rising pop sensation <span class=\"xn-person\">Era Istrefi<\/span> for the Official FIFA World Cup Song. The record has been produced by songwriter, DJ and Grammy Award winning producer Diplo, commenting: &#8220;I&#8217;ve never made a song this international, so many stars have come together to make a strong vibe.&#8221;<\/p>\n<p>The Official Song will be performed at the 2018 FIFA World Cup Final on 15<sup>th<\/sup>&nbsp;July in&nbsp;Luzhniki Stadium in <span class=\"xn-location\">Moscow<\/span> to an expected TV audience of more than one billion. The Official Music Video will be available worldwide on 7<sup>th<\/sup> June.<\/p>\n<p>About the collaboration, <span class=\"xn-person\">Will Smith<\/span> commented: <em>&#8220;It&#8217;s an honour to be asked to perform at the 2018 FIFA World Cup. This global event brings people from all over the world together to cheer, laugh and experience magic. Collaborating with Nicky, Diplo and Era on this track represents harmony, eclectic flavours and genres coming together. At the end of the day, we just want to see the world dance!&#8221;<\/em><\/p>\n<p>Nicky Jam, <span class=\"xn-person\">Will Smith<\/span> and <span class=\"xn-person\">Era Istrefi<\/span> recently filmed the Official Music Video in <span class=\"xn-location\">Budapest<\/span>, where Smith is currently shooting his latest film.<\/p>\n<p>Istrefi says: <em>&#8220;Being part of the Official Song 2018 FIFA World Cup Russia&trade; has been an incredible and exciting experience so far. Working alongside the super talents that are Diplo, <span class=\"xn-person\">Will Smith<\/span> and Nicky Jam, all of whom I have huge admiration for, has been amazing and so much fun! I&#8217;m a huge football fan too and I can&#8217;t wait for the games to begin.&#8221;&nbsp;<\/em><\/p>\n<p>Reggaeton heavyweight Nicky Jam shared his excitement on set, stating: <em>&#8220;To record the Official Song for the FIFA World Cup is a lifetime achievement. Not many artists have the privilege of being able to say they&#8217;ve been part of this. I&#8217;m so proud and happy, I can say to my grandkids &#8216;I&#8217;ve made it<\/em>&#8216;<em>.&#8221;<\/em><\/p>\n<p>Philippe Le Floc&#8217;h, FIFA Chief Commercial Officer, says: <em>&#8220;The synergy between football and music is striking, both stirring up fans&#8217; emotions across the globe. This song &ndash; featuring a world-class line-up worthy of the greatest show on Earth &ndash; embodies the excitement, the celebration and the unity that people all over the world will share during the 2018 FIFA World Cup Russia.&#8221;<\/em><\/p>\n<p><span class=\"xn-person\">Afo Verde<\/span>, Chairman &amp; CEO Sony Music Latin Iberia, says: <em>&#8220;<\/em><em>Sony Music has had a longstanding relationship with FIFA spanning well over one decade. When discussing the Official Song for the 2018 FIFA World Cup, the objective that both organisations agreed on was a great record supported by an all-star line-up. We are very excited that <span class=\"xn-person\">Will Smith<\/span>, Nicky Jam, Diplo and <span class=\"xn-person\">Era Istrefi<\/span> are part of the song and working hand in hand with FIFA and our artist community in providing the soundtrack for the biggest event in the world.&#8221;<\/em><\/p>\n<p>Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalogue that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.<\/p>\n<p>SOURCE Sony Music<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK, May 23, 2018 \/PRNewswire\/ &#8212; Sony Music and FIFA today, 23rd May,&nbsp;announce &#8220;Live It Up&#8221; as the Official Song for the 2018 FIFA World Cup Russia&trade; set to be released on multiple streaming platforms on Friday, 25th May. &#8220;Live It Up&#8221; sees the biggest names in global music collaborate, for the biggest event [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sony Music And FIFA Announce &quot;Live It Up&quot; As The Official Song For 2018 FIFA World Cup Russia&trade; - Sony Music<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sonymusic.com\/columbia\/sony-music-and-fifa-announce-live-it-up-as-the-official-song-for-2018-fifa-world-cup-russia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony Music And FIFA Announce &quot;Live It Up&quot; As The Official Song For 2018 FIFA World Cup Russia&trade; - Sony Music\" \/>\n<meta property=\"og:description\" content=\"NEW YORK, May 23, 2018 \/PRNewswire\/ &#8212; Sony Music and FIFA today, 23rd May,&nbsp;announce &#8220;Live It Up&#8221; as the Official Song for the 2018 FIFA World Cup Russia&trade; set to be released on multiple streaming platforms on Friday, 25th May. &#8220;Live It Up&#8221; sees the biggest names in global music collaborate, for the biggest event [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sonymusic.com\/columbia\/sony-music-and-fifa-announce-live-it-up-as-the-official-song-for-2018-fifa-world-cup-russia\/\" \/>\n<meta property=\"og:site_name\" content=\"Sony Music\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-23T16:13:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-23T17:11:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.smehost.net\/2019sonymusiccom-smeprod\/wp-content\/uploads\/2020\/06\/sony-music-large-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brian Garrity\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brian Garrity\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sonymusic.com\/columbia\/sony-music-and-fifa-announce-live-it-up-as-the-official-song-for-2018-fifa-world-cup-russia\/\",\"url\":\"https:\/\/www.sonymusic.com\/columbia\/sony-music-and-fifa-announce-live-it-up-as-the-official-song-for-2018-fifa-world-cup-russia\/\",\"name\":\"Sony Music And FIFA Announce \\\"Live It Up\\\" As The Official Song For 2018 FIFA World Cup Russia&trade; 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