{"id":2267,"date":"2019-08-06T11:39:46","date_gmt":"2019-08-06T15:39:46","guid":{"rendered":"https:\/\/www.sonymusic.com\/?p=2267"},"modified":"2019-12-09T18:09:21","modified_gmt":"2019-12-09T23:09:21","slug":"sony-musics-the-thread-shop-to-acquire-the-araca-groups-music-merchandise-division","status":"publish","type":"post","link":"https:\/\/www.sonymusic.com\/sonymusic-labels\/sony-musics-the-thread-shop-to-acquire-the-araca-groups-music-merchandise-division\/","title":{"rendered":"SONY MUSIC\u2019S THE THREAD SHOP TO ACQUIRE THE ARACA GROUP\u2019S MUSIC MERCHANDISE DIVISION"},"content":{"rendered":"\n<p style=\"text-align:center\"><strong><em>Deal Significantly\nExpands Sony Music\u2019s Presence in the Growing Music Merchandising Landscape.<\/em><\/strong><\/p>\n\n\n\n<p><strong>NEW\nYORK \u2013 August 6, 2019 \u2013<\/strong>The Thread Shop, the innovative merchandising division of\nSony Music Entertainment, today announced an agreement to acquire the music merchandise division of The Araca Group, a\nfull-service theatrical production and entertainment merchandising company.<\/p>\n\n\n\n<p>Araca\u2019s music merchandising\nroster includes a\nrange of contemporary and iconic music artists such as Led Zeppelin, P!NK, Shania Twain, Sugarland and Zayn.<\/p>\n\n\n\n<p>Stated Richard Story,\nPresident, Commercial Music Group, Sony Music Entertainment, \u201cAs artists\ncontinue to seek out merchandising opportunities to complement their music\nrevenues, branding, and marketing, Sony Music is significantly expanding its\npresence in this growing area of the business under the leadership of Howard\nLau. The acquisition of The Araca Group\u2019s music merchandise division will\nfurther strengthen The Thread Shop\u2019s artist roster and infrastructure and the\ncompetitive capabilities we offer to the music community.\u201d <\/p>\n\n\n\n<p>Michael Rego, CEO of The Araca\nGroup added, \u201cWe are thrilled at the opportunity this acquisition provides for\nour music merchandise division. The team at The Thread Shop is artist-focused,\npassionate and well positioned to build upon the merchandising programs that\nAraca has created for our music clients.\u201d <\/p>\n\n\n\n<p>In connection with the acquisition, several\nmembers of The Araca Group\u2019s music merchandising team will join The Thread Shop\nto continue active relationships and develop new opportunities for\nthe integrated roster.&nbsp;<\/p>\n\n\n\n<p>The purchase significantly\nexpands the reach of Sony Music\u2019s in-house merchandising business and further\nenhances the suite of services and solutions that it offers to the artist\ncommunity.&nbsp;&nbsp;&nbsp; <\/p>\n\n\n\n<p style=\"text-align:center\">####<\/p>\n\n\n\n<p><strong>About The Thread Shop<\/strong><\/p>\n\n\n\n<p>The Thread Shop is a leading music\nmerchandising company from Sony Music Entertainment focused on enhancing artist\nrevenue, branding and marketing through the development of high-quality\nproducts and compelling shopping experiences. The Thread Shop designs,\nmanufactures and markets fashionable and functional merchandise and lifestyle\ngoods that reflect the vision and aesthetic of its artist and brand partners.\nIt offers artist-specific product lines, limited-edition customized merchandise\nand full-scale tour merchandising through a variety of online and physical\nretailers, as well as through artist e-commerce sites and pop-up retail\nenvironments in tour venues and stores. Its artist partners include A$AP Ferg,\nBob Dylan, DJ Khaled, Foreigner, Joan Jett, Lil Nas X, Maluma and Ozuna among\nothers.<\/p>\n\n\n\n<p><strong>About Sony Music Entertainment<\/strong><\/p>\n\n\n\n<p>Sony Music Entertainment is a global recorded music\ncompany with a current roster that includes a broad array of both local artists\nand international superstars. The company boasts a vast catalog that comprises\nsome of the most important recordings in history. It is home to premier record\nlabels representing music from every genre, including Arista Records, Arista\nNashville, Beach Street Records, Black Butter Records, BPG Music, Bystorm\nEntertainment, Century Media, Columbia Nashville, Columbia Records, Day 1,\nDescendant Records, Disruptor Records, District 18 Entertainment, Epic Records,\nEssential Records, Essential Worship, Fo Yo Soul Recordings, House of Iona\nRecords, Insanity Records, Keep Cool, Legacy Recordings, Masterworks,\nMasterworks Broadway, Ministry of Sound Recordings, Monument Records, OKeh,\nPalm Tree Records, Polo Grounds Music, Portrait, RCA Inspiration, RCA\nNashville, RCA Records Relentless Records, Reunion Records, Same Plate\nEntertainment, Six Course Music Group, Sony Classical, Sony Music Latin, Star\nTime International, Syco Music, Verity Records and Visionary Records. Sony\nMusic Entertainment is a wholly owned subsidiary of Sony Corporation of\nAmerica.&nbsp;<\/p>\n\n\n\n<p><strong>About The Araca Group<\/strong><\/p>\n\n\n\n<p>Founded in 1997 by partners\nMatthew Rego, Michael Rego, and Hank Unger, The Araca Group is a Tony\nAward-winning theatrical production company, as well as a leading Broadway, TV\nand film merchandising company.&nbsp; Currently represented on Broadway as\nproducer and\/or merchandiser:&nbsp; <em>Wicked, The Book of Mormon<\/em>, <em>Beautiful\nthe Carole King Musical<\/em>, <em>Beetlejuice<\/em>, <em>Ain\u2019t Too Proud \u2013 The Life\nand Times of The Temptations<\/em>, <em>Come From Away<\/em>, <em>Hadestown<\/em>, <em>To\nKill a Mockingbird<\/em>, <em>The Prom<\/em>, and <em>Oklahoma!<\/em> Current TV and\nFilm clients include: HBO, National Geographic, Fox, Warner Bros., AMC, TBS,\nand Cartoon Network.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deal Significantly Expands Sony Music\u2019s Presence in the Growing Music Merchandising Landscape. NEW YORK \u2013 August 6, 2019 \u2013The Thread Shop, the innovative merchandising division of Sony Music Entertainment, today announced an agreement to acquire the music merchandise division of The Araca Group, a full-service theatrical production and entertainment merchandising company. Araca\u2019s music merchandising roster [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SONY MUSIC\u2019S THE THREAD SHOP TO ACQUIRE THE ARACA GROUP\u2019S MUSIC MERCHANDISE DIVISION - Sony Music<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sonymusic.com\/sonymusic-labels\/sony-musics-the-thread-shop-to-acquire-the-araca-groups-music-merchandise-division\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SONY MUSIC\u2019S THE THREAD SHOP TO ACQUIRE THE ARACA GROUP\u2019S MUSIC MERCHANDISE DIVISION - Sony Music\" \/>\n<meta property=\"og:description\" content=\"Deal Significantly Expands Sony Music\u2019s Presence in the Growing Music Merchandising Landscape. 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