{"id":3526,"date":"2021-06-16T11:25:00","date_gmt":"2021-06-16T15:25:00","guid":{"rendered":"https:\/\/www.sonymusic.com\/?p=3526"},"modified":"2021-06-15T12:35:42","modified_gmt":"2021-06-15T16:35:42","slug":"sme-launches-expanded-podcast-division-with-acquisition-somethin-else","status":"publish","type":"post","link":"https:\/\/www.sonymusic.com\/sonymusic\/sme-launches-expanded-podcast-division-with-acquisition-somethin-else\/","title":{"rendered":"Sony Music Entertainment Launches New Expanded Podcast Division With Acquisition of Leading UK Audio Producer Somethin\u2019 Else"},"content":{"rendered":"\n<p><em><strong>Steve Ackerman and Jez Nelson to lead enhanced global podcast division,\u00a0marking the accelerated growth of SME\u2019s presence in the global podcast industry<\/strong><\/em><\/p>\n\n\n\n<p><strong>London and New York \u2013 June 16, 2021 \u2013&nbsp;<\/strong>Sony Music Entertainment (SME) announced today the acquisition of audio, TV and social media producer Somethin\u2019 Else (SE), marking a major ramping up of SME\u2019s in-house creative production capabilities and the creation of a newly expanded global podcast division.&nbsp;<\/p>\n\n\n\n<p>Somethin\u2019 Else Chief Content Officer and Vice Chairman Steve Ackerman and Somethin\u2019 Else founder, Executive Chairman and CEO Jez Nelson will jointly spearhead SME\u2019s global podcast content and business development strategy. Ackerman will become Executive Vice President, Co-Head Global Podcasts, overseeing operations in New York and Nelson will run the division\u2019s UK-based podcast operations as Executive Vice President, Co-Head Global Podcasts. Both will report directly to SME\u2019s Dennis Kooker, President, Global Digital Business and U.S. Sales and Tom Mackay, President, Premium Content A&amp;R.&nbsp;<\/p>\n\n\n\n<p>Somethin\u2019 Else\u2019s TV and social media business will become an extension of SME UK\u2019s 4th Floor Creative division, enhancing SME UK\u2019s ability to facilitate creative and commercial opportunities for artists, labels and partners.<\/p>\n\n\n\n<p>\u201cExpanding our relationship with Somethin\u2019 Else brings their best-in-class capabilities and production expertise fully into the Sony Music family,\u201d said Kooker. \u201cOur new global podcast division is key to our plans for a fast-paced expansion in the market, diversifying our creative abilities and providing a home for exciting content that will benefit millions of podcast-lovers around the world.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cHaving collaborated with Somethin\u2019 Else on a number of hit podcasts, we know how impactful their work has been on shaping the marketplace\u201d, added Mackay. \u201cUnder Steve and Jez\u2019s leadership, we can now provide a range of expanded collaboration opportunities for the podcast community globally and focus on growing a robust slate of new in-house projects.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cWe\u2019re delighted to be joining Sony Music at what feels like a critical moment in the growth and acceleration of the global podcast industry,\u201d added Ackerman and Nelson. \u201cSomethin\u2019 Else is known as the leading premium podcasting production company in the UK and our ambition is to harness that drive and creativity to make Sony Music a global market leader. Sony Music is renowned for always putting the artists first in everything they do, and we\u2019ve seen that culture fully embedded in their podcast offering too.&nbsp; That global expertise, artist first culture, and ability to cut through the noise has huge appeal to podcasting talent and we look forward to harnessing that in this new chapter of our business.\u201d&nbsp;<\/p>\n\n\n\n<p>SME and Somethin\u2019 Else have collaborated on several hit podcasts since January 2020, including&nbsp;<em>David Tennant Does A Podcast With\u2026<\/em>,&nbsp;<em>Power: The Maxwells<\/em>,&nbsp;<em>The<\/em>&nbsp;<em>Fault Line: Bush, Blair &amp; Iraq&nbsp;<\/em>and their newest release&nbsp;<em>Cheat!.<\/em>&nbsp;With the acquisition, SME will leverage Somethin\u2019 Else\u2019s vast production experience and relationships in audio entertainment to continue developing chart-topping new podcasts across a range of genres, form new partnerships with talented creators, and push the entire global podcast industry forward.&nbsp;<\/p>\n\n\n\n<p>Specializing in audio, entertainment, music and arts content, Somethin\u2019 Else is &nbsp;the UK\u2019s largest&nbsp;independent podcast and audio producer and the BBC\u2019s biggest independent producer of programmes, covering a variety of music genres and flagship speech shows for the broadcaster. The company\u2019s dedicated social media team creates high frequency, high engagement content for renowned brands and most recently, ran a social media campaign for the 2021 BRIT awards, delivering 1.7M viewers (a 60% increase y-o-y), with YouTube content on The BRITs channel accumulating a further 15M views in the 48 hours after the event. Somethin\u2019 Else\u2019s TV division is a multi BAFTA award winning production house working across documentaries, multi-part series and live music events.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Steve Ackerman and Jez Nelson to lead enhanced global podcast division,\u00a0marking the accelerated growth of SME\u2019s presence in the global podcast industry London and New York \u2013 June 16, 2021 \u2013&nbsp;Sony Music Entertainment (SME) announced today the acquisition of audio, TV and social media producer Somethin\u2019 Else (SE), marking a major ramping up of SME\u2019s [&hellip;]<\/p>\n","protected":false},"author":878,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sony Music Entertainment Launches New Expanded Podcast Division With Acquisition of Leading UK Audio Producer Somethin\u2019 Else - Sony Music<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sonymusic.com\/sonymusic\/sme-launches-expanded-podcast-division-with-acquisition-somethin-else\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony Music Entertainment Launches New Expanded Podcast Division With Acquisition of Leading UK Audio Producer Somethin\u2019 Else - Sony Music\" \/>\n<meta property=\"og:description\" content=\"Steve Ackerman and Jez Nelson to lead enhanced global podcast division,\u00a0marking the accelerated growth of SME\u2019s presence in the global podcast industry London and New York \u2013 June 16, 2021 \u2013&nbsp;Sony Music Entertainment (SME) announced today the acquisition of audio, TV and social media producer Somethin\u2019 Else (SE), marking a major ramping up of SME\u2019s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sonymusic.com\/sonymusic\/sme-launches-expanded-podcast-division-with-acquisition-somethin-else\/\" \/>\n<meta property=\"og:site_name\" content=\"Sony Music\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-16T15:25:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-15T16:35:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.smehost.net\/2019sonymusiccom-smeprod\/wp-content\/uploads\/2020\/06\/sony-music-large-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrea Fowler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Fowler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sonymusic.com\/sonymusic\/sme-launches-expanded-podcast-division-with-acquisition-somethin-else\/\",\"url\":\"https:\/\/www.sonymusic.com\/sonymusic\/sme-launches-expanded-podcast-division-with-acquisition-somethin-else\/\",\"name\":\"Sony Music Entertainment Launches New Expanded Podcast Division With Acquisition of Leading UK Audio Producer Somethin\u2019 Else - 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