Sony Music Group (SMG) surprised 500 families at Burlington stores, the national discount retailer, by paying off their layaway balances thanks to the company\u2019s partnership with nonprofit organization Pay Away the Layaway. The campaign was designed to support historically excluded communities and provide relief for families that have been disproportionately impacted by the global pandemic. <\/p>\n\n\n\n
Throughout the month of December, Sony Music Group, alongside their notable artists and songwriters including Aloe Blacc, Buddah Bless, DMC, Erica Campbell, Kirk Franklin, Matthew West, Tamar Braxton and Zach Williams and Pay Away the Layaway volunteers surprised unsuspecting customers during a series of in-person and drive-through events at Burlington stores nationwide with the news that their layaway had been paid off. <\/p>\n\n\n\n
In speaking of his participation in the event, DMC said, \u201cI\u2019m excited to be part of this event with Sony Music and Pay Away The Layaway because I feel it\u2019s always important to take the opportunity to spread love and joy to impact and touch people\u2019s lives. This holiday season is the perfect time for all of us to work together and do something special for people who need a little love and joy to lift their spirits.\u201d<\/p>\n\n\n\n